Our Story
Over 17 years ago the Adams family started an online soap business from the kitchen of their small rural house in Fuquay-Varina, North Carolina. The primary motivation was simple: to make additional income for their family. Working a daily job from 4:00 am to noon, the soap-daddy was able to work on soap making after coming home at lunch. Many other family members lent a helping hand to the business over the years also with time, resources, prayer and wisdom. The family spent countless hours of experimentation over the years and created over 500 different kinds of soap offered as stocked options or for a variety of clients for wholesale and retail. However, it was the humble beginnings that inspired them to slowly accumulate the knowledge needed for the long road ahead. A few years after their beginnings, they moved part of their operation to a store in the Varina side of Fuquay-Varina. However, given the focus of their business on production, they closed the store after only a short while. After closing their store and expanding to a larger production facility, they continued to sell locally in a small mixed retail shop called Shoppes on Main. It is there that they continued to expand the local Varina Soap name and reputation for quality and affordable handmade soaps, lotions, bath bombs and more to local residents. In early 2023 due to many requests for an online store, the owner decided to offer expanded products and services on Amazon.com in order to offer fast, reliable and convenient delivery anywhere in the US.
Our Values
Clean Ingredients
Our products are as good as the ingredients we make them with. We believe in purchasing ingredients from ethical sources with sustainability in mind. Many of our ingredients are fair trade and organic. Our palm oil is sustainable by Palm Done Right standards.
Honest Ingredients
We support transparency and honesty and so when we use ingredients that our customers may be concerned about, we give an explanation.
Caring For Our Employees
It is our honor to be an employer of a fantastic team. We offer fair wages and provide a great work environment. We believe in, and promote, healthy life balance any opportunity we have.
Loving Our Customers
From beginning to end, we desire to create a relationship with you that is mutually beneficial not predatory or manipulative.
Promote Community Everywhere
We support good in the world. Good in local communities, charities and ideals that will benefit our generation and the next generation. With that said, our top priority is service to you, the customer and together we can do good everywhere.
Our products are as good as the ingredients we make them with. We believe in purchasing ingredients from ethical sources with sustainability in mind. Many of our ingredients are fair trade and organic. Our palm oil is sustainable by Palm Done Right standards.
Honest Ingredients
We support transparency and honesty and so when we use ingredients that our customers may be concerned about, we give an explanation.
Caring For Our Employees
It is our honor to be an employer of a fantastic team. We offer fair wages and provide a great work environment. We believe in, and promote, healthy life balance any opportunity we have.
Loving Our Customers
From beginning to end, we desire to create a relationship with you that is mutually beneficial not predatory or manipulative.
Promote Community Everywhere
We support good in the world. Good in local communities, charities and ideals that will benefit our generation and the next generation. With that said, our top priority is service to you, the customer and together we can do good everywhere.
Trust
The problem with many "marketing strategies" is they are usually created by a team of professionals who will say almost anything to close the sale. Over the years, we've seen everything from exaggerations to straight up lies. In the end, many major brands and a lot of smaller ones, make big claims that are often false and even origination stories that are utter fabrications. Also, many advertising teams usually have little, if any, knowledge about the end product. This is the way it usually is for corporate "brand builders" who only have interest in selling the business eventually no matter what it takes. Reputation and trust mean very little to investors if they plan to simply sell a business. Because of this, there is often little integrity (and/or much ignorance) that is obvious to those in the market and not so obvious to consumers. As Americans, who are assaulted everyday by continuous advertisements, we are often grossly misinformed about products and thus we often choose the one with the funniest ad or celebrity endorsed product. We look for safety, for trust. Though this is often the intent of the consumer, this is often a trust in vain. Granted, no one is perfect, and mistakes happen, but trust is often lost in entire industries this way. We are committed to be as honest and transparent as we can and do our part to build trust in our industry which starts with a trust with the consumer.
Expectations
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Our products will not heal you, will not make you more attractive, and perhaps won't even work that well for your specific need. Since each individual is unique, we make so many different soap formulas, products and scents, because people have different wants and needs. Our products have served a lot of people and so they may work well for you also, align with your values, and benefit your life. We encourage you to try them for yourself.
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Our Process
Our soap is handmade using the "Cold Process" method (we don't continue to heat the soap through the saponification process). Though this method can be done a lot of different ways, our soaps are made in such a way that is a bit different than many other soap makers. This is why our soap looks unique and some may affectionately call "rustic". All our other products are primarily made by hand at very least in the measuring, mixing and finishing of products. Our human team is what makes our company great. We're not against machines, they are great tools that make our jobs easier. We are just not interested in replacing people with machines if we can help it.